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Web Marketing for Publishers

The secret of selling books direct to the public, is a very good website. The secret of a very good website is not size, information or flashy design. It is optimisation! There is absolutely no point having a website if nobody can find it. Web optimisation is the skill of making a site very visible to all the main search engines. Our web designer specialises in optimisation.

Readers will find your book website easily, then be lead simply to our fully secure e-commerce online Bookshop. Listed below are our standard options, but these can all be adapted to meet your needs and budget.

Simple domain name landing page

• Buy domain name as required
• Land it to URL on YPS Bookshop
• Add a title, keywords and description for Meta Tags
• Add URL to Google Index

Standard website

• Buy domain name as required
• Create a single page Micro Site
• Add content and images to a template design
• Add the buy now button link to YPS Bookshop
• Add title, keywords and description for Meta Tags
• Add URL to Google Index
• Add Analytics
• Host for 1 year

Extra

• Buy domain name as required
• Create 2-3 Page Micro Site
• Create Concept Page
• Add content and images
• Add buy now button link to YPS Bookshop
• Add contact page
• Add guestbook
• Add title, keywords and description
• Add URL to Google Index
• Add Analytics
• Host for 1 year

And finally…

YPS will make every effort to generate sales for your book. It must, however, be recognised that the book trade is flooded with new titles, and it is especially difficult for new authors to break into the market. That said, it has been done before! Whilst luck and a good, well produced book certainly play a part, promotion and marketing is also essential. We can, however, make no claims about the number of copies you will sell.