You have published your book and no doubt it has received much interest and enthusiasm among family and friends – the next step is to sell it to the rest of the world.
Promoting your book will require hard work, determination and inspiration, which will hopefully result in orders.
Here at YPS we have four rules of promoting and marketing your book.
1 Nobody buys your book if they did not know it exists!
2 The job of promotion is to make people aware of your book. You cannot make them buy it, but they will not buy it if they are not aware of it!
3 Promotion and marketing does not guarantee sales success!
4 Doing nothing guarantees failure!
Marketing, promotion and publicity is the hardest part of successfully self-publishing a book, requiring creative thinking and sheer hard work. With so many new books on the market each month, even established publishers with large budgets and teams of publicists, face the same difficulties getting their authors noticed by both the book trade and the public. They often spend more on marketing than they do on production.
York Publishing Services provide a professional book marketing service. Our aim is to promote self published books, increase their awareness in the marketplace and generate sales as cost effectively as possible.
The first step is to meet up as early as possible to discuss your marketing plan and budget. Ideally, this would be at our offices in York, where you can meet the people who do the work. If it is not possible to travel, we could just as easily discuss things on the telephone or by email.
YPS will always be realistic about your chances of selling into the traditional book trade. Self publishers are often better off targeting their budget into getting direct sales, either via their own website (as well as our online bookshop) or through local bookstores. We will help to identify and target the audience for your book.
Promotion and marketing pack
A professional press pack is an essential tool to create media interest in your book. It enables you to broadcast your release to any and all interested parties: national media, local media, libraries, bookshops and special interest groups
Our copywriter will work to draft a press release that covers information about both you and your book. The pack will also contain photographs of you and the book jacket, sample pages, detailed synopsis, additional information such as press interest already secured. All of this information will be burned onto a CD and this, accompanied by covering letters, will be sent out in accordance with your requirements.
Targeted media and celebrities from whom an endorsement would be beneficial will receive a review copy of the book with their media pack.
We will work with you to identify suitable media - local, national and specialist – and compile a bespoke database for the Press Pack Mailing. Electronic versions of the Press Pack will be sent to suitable online media.
Whilst the ideal time to send out the media pack is months before your release date, this is not always practicable and it is often the case that promotion and marketing commences upon and is subsequent to your publication date.
The benefits of promoting an eBook
For the most part marketing your eBooks follows the same pattern as marketing for a traditional release. People need to know that your eBook is available to download, and they need to know where to get it!
Sending 100 eBooks to reviewers over the internet has little to no cost. There is no impact on stock at all.
Sending 100 paperback books to reviewers can be impossible for self-publishers to achieve. This would not only be a sizeable portion of a modest print run but, in addition, the postage costs would be substantial.
Books can get lost in the post. If an eBook file fails to arrive safely you just send the file again. There is no cost and no loss of valuable stock.
eBook marketing pack
A professional press pack is an essential tool to create media interest in your eBook. It enables you to broadcast your release to any and all interested parties: national media, local media, libraries [University libraries are embracing digital releases], online bookshops and special interest groups.
Our copywriter will work to draft a press release that covers information about both you and your eBook. The pack will also contain photographs of you and the book cover, sample pages, detailed synopsis, and additional information such as press interest already secured. All of this information will be transferred onto an emailer and this will be sent out in accordance with your requirements.
The YPS promotion and marketing package costs £395 plus VAT
“New marketing is about the relationships, not the medium.” - Ben Grossman
Some people continue to doubt the power and importance of social media. However, the facts and figures are now simply beyond irrefutable. If you have yet to establish a viable online presence you could be missing valuable promotional opportunities.
At YPS we will engage with you, discuss your individual requirements be they a Blog, Facebook and Twitter account. We will formulate a plan to address your particular needs, making suggestions where necessary, but focusing most energy on realising your wishes as efficiently and effectively as possible.
We can work with existing networks, or establish profiles from scratch, creating social networking accounts that are easy to manage and fully integrated. The ideal platforms for driving your connections forward. The social networks will be set up to interact with the great SEO surrounding YPS and YPD, aiding your title in its plight to place well in Google´s listings.
Once the project is complete, if you feel confident, you will be handed your respective networks. However, if things suddenly break, or there are questions to be asked, then we are happy to assist. The door doesn´t close behind you.
If, however you do not feel confident to oversee the expansion of your network then for a small holding fee YPS will be happy to manage the networks on your behalf. Updating your pages with news of reviews, launches and photographs, in fact anything that can augment your title with the online community.
Costs for a Social Networking package £250.00 + VAT
Direct marketing material can be a compelling tool for any promotion campaign, whether it is bookmarks for ‘point of sales´, order forms to leave in libraries or workplaces, postcards to send to friends and media contacts, or posters for book signings
We offer a full design and printing service.
We offer specialist, targeted mailshot design, printing and mailing. These could be specific items such as extra publicity material, postcards, leaflets or order forms. We can either use your own database of contacts, or you could make use of our extensive database of book trade and media contacts. The costs of mailshots depend on the design specifications and mailing quantity required. We charge postage at cost.
YPS will make every effort to generate sales for your book. It must, however, be recognised that the book trade is flooded with new titles, and it is especially difficult for new authors to break into the market. That said, it has been done before! Whilst luck and a good, well produced book certainly play a part, promotion and marketing is also essential. We can, however, make no claims about the number of copies you will sell.
Once people have heard about your book, they need to be able to purchase it. YPS provides a comprehensive distribution and order fulfilment service. We can fulfil orders from individuals, organisations and the booktrade, irrespective of whether they order by post, telephone or online.